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Career scope in digital marketing

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  What is the Future Scope of Digital Marketing in India? India has always been accepting new technologies, trying to enter the market at the earliest. Ever since the Digital India scheme has launched, the usage of digital platforms in India has been increasing day by day. According to analysts, this scheme could boost GDP up to US$1 trillion by 2025. It could also help in many other factors such as employment generation, labor productivity, growth in the business sector, and revenue generation for the government.  According to a Goldman Sachs report, the Digital Marketing future scope in the Indian Internet industry alone is going to be worth US$160 billion by 2025, which is thrice from its current value. That makes us aware of the scope of Digital Marketing in India and Digital Marketing as an in-demand job.   Growth of Digital Marketing in India The growth of Digital Marketing in India itself explains the Digital Marketing scope here. There are so many Digital Marketin...

Difference Between Blogger and WordPress

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Difference Between Blogger and WordPress    One of the best advantages of the 21st Century is having proper and uninterrupted access to the internet. This access has led to the opening of a vast number of creative fields to the common people, thus making those hobbies and career paths more mainstream, which were once reserved to only a privileged few. The internet gave a voice to the people and proved to us that there are people out there who have good and interesting things to say. People love sharing their experiences, knowledge, and ideas. This leads to the formation of vast resources, which helps plenty of people when they need some kind of help and looks it up on the internet for it. Blogger and WordPress are two such very famous and widely used platforms which basically serves as a pedestal for these creative people to connect and share their views and opinions across the internet, and also to deliver this content to anyone Blogger vs WordPress The main difference betwee...

What Is Digital Marketing

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What is digital marketing Digital marketing , also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only   email ,   social media , and web-based advertising, but also text and multimedia messages as a marketing channel.   Essentially, if a marketing campaign involves digital communication, it's digital marketing. Inbound marketing versus digital marketing Digital marketing and inbound marketing  are easily confused , and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the  goal . Digital marketing considers how each individual tool can  convert  prospects. A brand's di...
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