Career scope in digital marketing

 What is the Future Scope of Digital Marketing in India?

India has always been accepting new technologies, trying to enter the market at the earliest. Ever since the Digital India scheme has launched, the usage of digital platforms in India has been increasing day by day. According to analysts, this scheme could boost GDP up to US$1 trillion by 2025. It could also help in many other factors such as employment generation, labor productivity, growth in the business sector, and revenue generation for the government. 

According to a Goldman Sachs report, the Digital Marketing future scope in the Indian Internet industry alone is going to be worth US$160 billion by 2025, which is thrice from its current value. That makes us aware of the scope of Digital Marketing in India and Digital Marketing as an in-demand job.

 

Growth of Digital Marketing in India

The growth of Digital Marketing in India itself explains the Digital Marketing scope here. There are so many Digital Marketing agencies thriving in India that help companies with their marketing needs. These Digital Marketing agencies are the main reason for the growth of digital advertising in India.

Jobs and Salaries in Digital Marketing

Before going to the topic of how to start your career in Digital Marketing, let‘s talk about various roles you can have in the Digital Marketing career, along with the salary review. The Digital Marketing salary varies with the job role. Using the source Ambition Box, The number of jobs available, along with the salary package is mentioned below:

                  Let’s further learn about these job roles in a little detail now.

How to start your career in Digital Marketing?

To start any career, the first and foremost key is passion. If you are passionate about becoming a Digital Marketer and have the proper skills, then you can land your desired job. 

To enter a marketing field, apart from technical skills, you must have 3 Cs: Communication skills, Creativity, and Critical thinking. These three are important: Marketing is a way of communicating with customers, so proper communication is a must. To keep updated with new ideas and come up with new adaptations, creativity is much needed. Critical thinking makes you think clearly and rationally and also helps you understand the logical connection between ideas.

If you have these, then that’s enough for basics. Now, coming to the technical part, Digital Marketing does not need a marketing degree. If you have the relevant skills and are technically sound, then you can start your career whenever you want. Here are the technical skills you need to know to become the best Digital Marketer:

• HTML and CSS
• Basic Design Principles (UX/UI)
• Data Analytics and Querying
• WordPress/CMS
• Marketing Automation and CRM
• Photo and Video Editing Basics
• Office Skills—Spreadsheets and Slide Decks

The tools you should learn with respect to your job role in your Digital Marketing career are as follows:

• Search Engine Marketer: Google Webmaster Tools, SEMrush, HubSpot’s Website Grader, Google Keyword Planner, Google Trends, Google AdWords, etc.

• Social Media Marketer: Hootsuite, Sprout Social, Buffer, Twitter, Facebook, etc.

• Content Marketer: Grammarly, Clear Voice, Buzz Sumo, HubSpot, Copy scape, etc.

• Web Analyst: Google Analytics, Adobe SiteCatalyst, Clicky,Optimizely, Crazy Egg, Moz, etc.

• Email Marketer: Mailchimp, AWeber, PutsMail, etc.